Dynamic and static audience segmentation
Build candidate segments and sub-segments on static lists or dynamic criteria. Segments update automatically as candidate data changes.
The right message reaches the right people without manual list management.
Multi-channel campaign delivery
Email, WhatsApp and any platform with an API. Channel mix configured per campaign and per segment.
A campaign that delivers the right message in the right channel at the right moment converts better than one that defaults to email.
Automated candidate journey management
Automations built around defined journeys. Triggered by behaviour: initial interest, application started, offer made, offer accepted. Includes nudge sequences and pre-live event promotion.
Drop-off between stages is the primary source of pipeline leakage. Automated journeys recover candidates who have stalled.