Telecommunications is a huge industry. In fact, it is one of the largest and most important industries in the world, allowing organisations and members of the public to operate and communicate via a global network.
If you’ve been watching the news or working in telecoms recently, you’ll know that it is currently in a period of huge transformation, navigating new technologies like 5G, addressing increased demand and ensuring greater accessibility across the UK.
Limitless societal need mixed with the ability to shape modern infrastructure can create some pretty interesting career options – so why aren’t young people receptive to the idea of a career in telecoms?
We recently conducted a survey with the engaged dataset of GetMyFirstJob, to begin finding out what candidates think about the telecoms industry and how appealing it is for their future career plans.
A third of the young people we asked could correctly identify the ‘purpose’ of the industry, and 46% could name one or more telecoms brands including BT, EE, Sky, Virgin Media and Vodafone. This is a good sign considering these brands come into contact with most individuals at some point in their day.
But despite these early indications that there is knowledge around the sector, a whopping 73% still said they would not want to work in the industry. Interestingly, almost a quarter of this group of respondents said this was due to their desire to pursue alternative career routes including marketing, accounting and data analysis. As you might know, these career paths are available within telecoms, but still, young people aren’t making that connection.
This is an interesting finding and a common one across many sectors. These facts alone are also an important reminder of why uninformed candidates make uninformed decisions, and why educating an audience is a key starting point in the journey to creating flourishing talent pipelines of meaningful candidate relationships.
Our full research about candidate preferences in telecoms and how you can attract the right talent will be released soon. Make sure you subscribe to our early talent newsletter to get the report as soon as it is released.