Driving employability through virtual workshops and mentoring
UBS approached us, here at the talent people, to help create and facilitate an employability programme that would provide work-related learning to young people, improving their skills and building their confidence.
Engagement: The campaign would be multi-faceted, attracting and engaging with suitable young people at every stage, and for the duration of the programme.
Targeting: Detailed targeting procedures would be required in order to drive interactions with diverse individuals.
Personal communication: a combination of communication channels would need to be utilised to harbour personalised interactions, both from a young person’s perspective and also from the professional’s.
Participant confidence: One of the core issues that the programme was looking to solve would also be the biggest barrier to participation.
A selection of employability workshops held virtually were used to engage and upskill candidates. Over a six-week period topics of finding jobs & making applications, personal brands, interviews and joining the world of work were all explored with participating young people.
A combination of a bespoke made online platform and zoom was used to support the required conversations.
The GetMyFirstJob database would provide the in-depth criteria required to approach those individuals most relevant to the programme and an omni-channel communications approach, mixing written word as well as verbal interaction, would drive engagement.
Progress would be measured at every stage of the Employathon programme, paying attention to attendance numbers and conversations taking place to measure engagement. Where personal contact was a core focus of the campaign, individual feedback would be extracted as well as session scoring to add context to the level of success.