Following the merger between Penwith and Truro colleges, the college was determined to grow its apprenticeship provision. With a focus on ‘partnership working’, it identified the first touch point with employers – the candidate attraction and selection process – as being vital to setting the tone. Get it right, and an efficient process would deliver the right candidates quickly to employers at the time they wanted them, reduce drop out and increase value add to their local employers. By doing it efficiently, high levels of IAG could be delivered using a system that ensured that no candidate or employer were missed as the college grew its apprenticeship provision. In recent years, high profile opportunities, have meant that this system had to support and effectively manage over one thousand enquiries for the Firefighting Apprenticeship in just two weeks.