Simple and defined placement for improved efficiency.
Fremantle’s fast paced and high-performance working environment required the interest of only the most engaged and enthusiastic candidates who wanted to make a difference and develop in broadcasting.
The time frame was short and as a new supplier, it was imperative that trust was built quickly, and results even quicker.
Fremantle also posed the issue of how to communicate a lesser known brand (to consumers) with desirable opportunities. The TV shows produced by Fremantle were far more popular in name than their producer parent.
A vacancy post allowed Fremantle to access thousands of candidate visitors that come to both sites each month looking to become informed about career opportunities.
In order to achieve a more focussed and targeted approach, the role was sponsored. This not only meant placing it at the top of the list for individuals searching within a specific geographical radius, but also for those registered and searching with related industry interests.
Sponsored role copy allowed us to communicate the details of the role without the requirement for heavy reading. This allowed us to communicate the attractiveness of the opportunity from a distance and drive click-throughs to the vacancy.