Simple and defined placement for improved efficiency.

Case Study Freemantle 1

About Fremantle?

Fremantle creates, produces and distributes some of the best known and loved content in the world. With over 450 programmes rolled out each year, you are bound to recognise some of their names. Names like Britain’s Got Talent, Ice Road Truckers and Grand Designs.

The Problem

Fremantle Media were looking to drive graduate applications to their Global Research and Insight Assistant role but didn’t have the desired candidate reach through their own channels.

Fremantle’s fast paced and high-performance working environment required the interest of only the most engaged and enthusiastic candidates who wanted to make a difference and develop in broadcasting.

The time frame was short and as a new supplier, it was imperative that trust was built quickly, and results even quicker.

Fremantle also posed the issue of how to communicate a lesser known brand (to consumers) with desirable opportunities. The TV shows produced by Fremantle were far more popular in name than their producer parent.

The Solution

The vacancy was posted across GetMyFirstJob and GetMyGradJob – our market leading candidate information and opportunity websites.

A vacancy post allowed Fremantle to access thousands of candidate visitors that come to both sites each month looking to become informed about career opportunities.

In order to achieve a more focussed and targeted approach, the role was sponsored. This not only meant placing it at the top of the list for individuals searching within a specific geographical radius, but also for those registered and searching with related industry interests.

Sponsored role copy allowed us to communicate the details of the role without the requirement for heavy reading. This allowed us to communicate the attractiveness of the opportunity from a distance and drive click-throughs to the vacancy.

The Result

Applications were received from candidates almost perfect in relevance and capabilities.


The sponsored advert contributed to 72% (37) of the overall application volumes.
The vacancy was closed early due to sufficient interest from quality candidates